December 5, 2012
The Most Viral Tech Ads of 2012 posted by Visible Measures
Samsung, Google, and Microsoft each saw massive growth in 2012 both on a brand and campaign basis. Samsung generated over 240 million views from campaigns launch in 2012, a 580% increase over 2011, and averaged 9.2 million views per campaign, a jump of nearly 400%. Google and Microsoft also saw triple digit increases in overall brand performance in video in 2012.
Apple's performance in video advertising hasn't grown much in 2012 while the competition has exploded. To stay competitve in video in 2013, Apple will need to rethink its video strategy.