Sina Weibo vs Twitter

According to Sina Weibo is one of the most popular Chinese micro blogging websites in China. “Weibo” is the Chinese word for “microblog”. It follows the same basic structure as Twitter but with many different features. The Sina Weibo was established in 2009 and is now the largest micro-blogging site in the country with over 200 million users, and counting. It is often identified as the “Chinese Twitter” but it features more in terms of content, customization and structure than its American counterpart. With ultra competitive market, Sina Weibo hosts more than 5000 verified companies and 2700 implications of Sina Weibo for brands and social web marketing.

The Sina Weibo vs.Twitter Chart illustrates some important differences between the technical functions of Twitter and Sina Weibo. Aside from their technical functions, their users’ habits also differ. HP Research Center found that Sina Weibo users share and comment more about entertainment while Twitter users focus on news. Experts have analyzed that Weibo has effectively merged the social networking characteristics of SNS, the individual touch of blogs, the convenience and spontaneity of instant messaging and the variety of subjects of BBS.


Most of the tweets and comments posted on Weibo reflect the personal perception and experience of the user. As such, the companies are using social media, micro-blogs in particular, to collect consumer insights and monitor their perception of brands. This opportunity will allow brands to capture current market information and perform checks for their brand positioning. Moreover, constantly checking competitor’s social media activities will be one of its other advantages. Consumer-generated contents will reflect the competitor’s strengths and weaknesses, which will lead to possible opportunities for your social strategy.

HCEA Strategic Marketing helps our customers to break into new international markets and industries by connecting East and West. The B2B and B2C marketing solutions offered by HCEA provides fast , easy and comprehensive intergration into new envireoments. The years of experience earned from successfully helping our international clients puts us in position to help your company grow. HCEA features comprehensive business solutions, starting with assistance to set up your company, location of new products and services to meet changing trends, government regulations and technologies. When your company is ready to launch a new sales initiative, we have the resources you need to succeed, including regular website updating, newsletters, e-campaigns and blogs and interactive campaigns.

HCEA also offers core branding and advertising services, marketing and e-commerce solutions to help your company establish its international presence. Our comprehensive strategy development services put you ahead of the curve by giving your company the important foreknowledge required to make effective decisions about your future. This can be done through market competitiveness studies and by researching existing products in your planned market. These services save your company the time, hassle and expenses incurred by overseeing each step of your project personally in overseas locations.

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