Aug 13, 2013
10 Email Marketing Campaigns Analyzed to Increase Email Conversions
Apr 18, 2013
Natural Linked Resources was in need of a completely new brand in less than 2 weeks for several Trade Shows they attended in Hong Kong. HCEA worked closely with the Natural Linked Resources team to determine their needs and make specific recommendations. HCEA then interviewed the key team members,...
Mar 6, 2013
HCEA Strategic Marketing Blog. SEO Ranking: Figuring out how to get on the first page of Google may seem like a complex and overwhelming task. Is your online store currently ranked on the 20th page of Google and you want a reliable, successful strategy to achieve higher search engine...
Feb 20, 2013
The Entrepreneur 10 Online Marketing Trends for 2013 shows the areas that could be the driving forces of your business strategy. A few trends mentioned include: Mobile Marketing, Gamification and Loyalty Programs
Feb 18, 2013
Website activity directly correlates to company profit in larger companies. What does that mean for the rest of us? For sure web activity can only be a good thing. It affects your company brand awareness, online purchases and customer loyalty to name only a few. How can website activity be...
Feb 12, 2013
HP Research Center found that Sina Weibo users share and comment more about entertainment while Twitter users focus on news. Experts have analyzed that Weibo has effectively merged the social networking characteristics of SNS, the individual touch of blogs, the convenience and spontaneity of...
Jan 29, 2013
Google DoubleClick is an algorithmic bidding system. For advertiser, the digital ad management platform can strengthen and simplify the most complex online campaigns.
Nov 21, 2012
Google Trends is a great way to analyze a particular market place prior to moving forward with your marketing budget.
Sep 12, 2012
As you know, our singular focus is helping our customers to expand, grow and enter new markets. With that in mind, I think it's appropriate to talk about localization and diversification when entering international markets.
Jun 21, 2012
Why would a company want to use social media sites like YouTube, Twitter, Facebook, Youku and so on? There are many more reasons then I can list in this brief blog. But here are a few of the top ones: