HCEA Strategic Marketing :: Building Brands in China

Sept. 5th, 2012

Building Brands Beyond Tier One in China

Ad Age Announces Brand-Building Conference in China on Sept. 5th, 2012.

The full-day event, titled "Market to Watch: Building Brands Beyond Tier One in China," will offer strategies and case studies for succeeding in fast-growing but new markets where marketing, product development, distribution, talent and even consumers can be very different. China has more than 160 cities with populations of over a million, and many marketers are just beginning to focus on expanding beyond tier one into these tier-two, -three and -four cities, where much of China's explosive growth is happening.

Conference speakers will include some of the leading marketers and strategists in China, who will share insight on how to succeed in a new and challenging environment.