Web Activity Equals Profit

Website activity directly correlates to company profit in larger companies. What does that mean for the rest of us? For sure web activity can only be a good thing. It affects your company brand awareness, online purchases and customer loyalty to name only a few. How can website activity be increa…

Sina Weibo vs Twitter

HP Research Center found that Sina Weibo users share and comment more about entertainment while Twitter users focus on news. Experts have analyzed that Weibo has effectively merged the social networking characteristics of SNS, the individual touch of blogs, the convenience and spontaneity of instant…

Google DoubleClick

Google DoubleClick is an algorithmic bidding system. For advertiser, the digital ad management platform can strengthen and simplify the most complex online campaigns.


Egypt Online and Digital Marketing Summit

Egypt Online and Digital Marketing Summit. 2012 November 18-20

EU Marketing Conference

The Lupcon Center for Business Research is proud to announce that the LCBR European Marketing Conference 2012 will take place in Munich, Germany, on August 9-10, 2012.

Building Brands in China

Ad Age Announces Brand-Building Conference in China on Sept. 5 Speakers at Shanghai Event Will Share Strategies for Growing Beyond Tier One