Search Engine Optimization and Marketing
While still a foreign concept to some, simply put: search engine marketing takes into account how the search engine user (your potential customer) looks for information online by fine-tuning your website so that it is easy for them to find, and then intriguing enough to draw them into visiting it.
Search Engines such as Google, Yahoo, Bing, Baidu, Guruji and others are internationally known, but all have their own rules and regulations regarding what are acceptable and unacceptable methods of promoting a company website. It is very important to both understand their rules and comply with them since any "black hat" methods can result in a company's website being banned all together by a search engine, thus never reaching your core audience online.
It is equally important to understand where your company's target audience is located and how they prefer to be found.
A case in point: A company looking to expand in China will focus primarily on Chinese based Search Engines such as Baidu and Social Media sites such as Tudou since the Chinese government, via the "Great Firewall", frequently limits access to many internationally-based sites such as Google and YouTube. The same holds true for contacting audiences in places such as India, or Brazil where cultural preferences and a large number of domestically-based products already account for a significant share of many markets.
HCEA is an expert in international Search Engine Marketing and Optimization and will accomplish both of these tasks in a number of ways.
Starting through well thought out content writing, via appropriately selected keywords and meta-tags, key phrase research, content repetition, link building via approved search engine methods, social media site optimization, and site map expansion. We also offer non-organic web optimization techniques including pay-per-click and banner advertising which prove highly effective as well.
- Search Engine Marketing
- Search Engine Optimization
- Paid Search
- PPC Paid Per Click
- Banner Ads
- Organic Search
- Copy Writing Including:
- Website, Blogs,Articles, Press Releases, Social Platforms
- Key Word / Key Phrase Research
- Link Building
- Social Media Optimization / Campaign
- Website Tuning
- Website Analytic's
- Site Map Expansion
- Search Engine Submission
- Optimization of Social Networking Websites
- Utilizing Social Media Sites
Baidu: PostBar, the world’s first and largest Chinese-language query-based searchable online community platform. Baidu offers performance-based online marketing services and display advertisements through both Baidu organic websites and our affiliated websites
Tudou: as of August 2011, hosted over 50 million of video clips for over 90 million registered users, and hundreds of advertising brands reached a large group of young, urban, affluent viewers across China.