http://marketing.hcea.asia/index.php/tools/blocks/page_list/rss?bID=456&cID=119&arHandle=Main HCEA Strategic Marketing Blog RSS Feed http://marketing.hcea.asia/resources/blog/10-email-marketing-campaigns/ 10 Email Marketing Campaigns Analyzed to Increase Email Conversions... Tue, 13 Aug 2013 17:22:00 PDT http://marketing.hcea.asia/resources/blog/hcea-blog-case-study-natural-linked-resources/ Natural Linked Resources was in need of a completely new brand in less than 2 weeks for several Trade Shows they attended in Hong Kong. HCEA worked closely with the Natural Linked Resources team to determine their needs and make specific recommendations. HCEA then interviewed the key team members, as well as some of their clients, to completely understand their company, needs, goals and expectations.... Thu, 18 Apr 2013 00:54:00 PDT http://marketing.hcea.asia/resources/blog/seo-ranking-10-successful-tips/ HCEA Strategic Marketing Blog. SEO Ranking: Figuring out how to get on the first page of Google may seem like a complex and overwhelming task. Is your online store currently ranked on the 20th page of Google and you want a reliable, successful strategy to achieve higher search engine rankings? Following these 10 simple steps will help you rapidly fulfill your objectives of getting in teir of Google's search results.... Wed, 06 Mar 2013 21:27:00 PST http://marketing.hcea.asia/resources/blog/online-marketing-trends-for-2013/ The Entrepreneur 10 Online Marketing Trends for 2013 shows the areas that could be the driving forces of your business strategy. A few trends mentioned include: Mobile Marketing, Gamification and Loyalty Programs... Wed, 20 Feb 2013 01:28:00 PST http://marketing.hcea.asia/resources/blog/web-activity-equals-profit/ Website activity directly correlates to company profit in larger companies. What does that mean for the rest of us? For sure web activity can only be a good thing. It affects your company brand awareness, online purchases and customer loyalty to name only a few. How can website activity be increased? To start with the site must be built for optimal organic SEO with the ability to grow. Driving traffic can be done though corporate social media sites, campaigns, advertisements, online competitions, and rewards to mention a few. ... Mon, 18 Feb 2013 06:07:00 PST http://marketing.hcea.asia/resources/blog/sina-weibo-vs-twitter/ HP Research Center found that Sina Weibo users share and comment more about entertainment while Twitter users focus on news. Experts have analyzed that Weibo has effectively merged the social networking characteristics of SNS, the individual touch of blogs, the convenience and spontaneity of instant messaging and the variety of subjects of BBS.... Tue, 12 Feb 2013 00:13:00 PST http://marketing.hcea.asia/resources/blog/google-doubleclick/ Google DoubleClick is an algorithmic bidding system. For advertiser, the digital ad management platform can strengthen and simplify the most complex online campaigns. ... Tue, 29 Jan 2013 23:23:00 PST http://marketing.hcea.asia/resources/blog/google-trends-for-market-research/ Google Trends is a great way to analyze a particular market place prior to moving forward with your marketing budget.... Wed, 21 Nov 2012 14:02:00 PST http://marketing.hcea.asia/resources/blog/localization-and-diversification/ As you know, our singular focus is helping our customers to expand, grow and enter new markets. With that in mind, I think it's appropriate to talk about localization and diversification when entering international markets.... Wed, 12 Sep 2012 17:58:00 PDT http://marketing.hcea.asia/resources/blog/social-media/ Why would a company want to use social media sites like YouTube, Twitter, Facebook, Youku and so on? There are many more reasons then I can list in this brief blog. But here are a few of the top ones:... Thu, 21 Jun 2012 22:36:00 PDT